When it comes to bookstores' mode of attracting customers, there is also an interesting bookstore brand in Japan, " Miraiya Bookstore ". At present, Miraeya Bookstore has about 250 stores in Japan, with a turnover of about 48.5 billion yen. Although Miraiya Bookstore is not as good as Japan's Tsutaya Bookstore's 140 billion yen scale, Miraiya Bookstore is also worth 10 billion Taiwan dollars. , is a large commercial entity, and how does the future house bookstore let customers come to the door? His model is different from that of general bookstores.
Instead of relying on books job email list to attract customers, he converts bookstores into subsidiary functions of other retail industries, and uses bookstores to strengthen the retail industry’s overall sense of encompassing consumers’ lives, while customers feel that they are in the retail industry. The more diversified services that can be enjoyed, the more frequent consumers will come to consume, the frequency of consumers’ visits will be high, and the business of the bookstores, which are affiliated with the natural retail industry, will also improve. So what is the retail industry here? It is the AEON general supermarket in Japan.
The Future House Bookstore is actually a subsidiary of the AEON General Supermarket Group. At the beginning, it was hoped that there could be a bookstore in the general supermarket to increase the motivation of consumers to go to the general supermarket. Therefore, the future house can be seen in many AEON general supermarkets. The shadow of the bookstore meets the needs of supermarket consumers on the cultural level when shopping. To put it simply, it is a combination of different elements into a store to attract customers with group power.