Can find information about your company and product here. You create awareness and make people curious. Lead campaign For example, people who have visited your campaign can be retargeted by means of a LinkedIn tag (just like a Facebook pixel). You can easily collect data by filling out a form, so that you can then share information. This can be done manually or automatically via an external link of your LinkedIn campaign with an email system. Conversion campaign This is optional if you directly.
Sell (larger) numbers of products on a Executive List corporate gifting page. Retarget people who have completed the lead form or choose to call back people you've reached. For campaign 2, pay attention to information such as name, surname, company, email address and telephone number in the lead form. A practical tip from LinkedIn is that 5 fields are the best way to go for a lead form. Through lead campaigns you collect data from your target audience and get the right people enthusiastic about your business product.
Send the offer with the associated conversion campaigns to a targeted target group that shows interest in your corporate gifts. The group is involved with your brand, which increases the chance that you will realize conversions from it. Also read: This is how you make business gifts really valuable Test your campaigns It is therefore clear why corporate gifting is suitable for building business relationships. Would you like to put your campaigns live on LinkedIn? Well done, but such a new strategy also requires new A/B tests.